09.15.2022. Daily highlights
Super Bowl LVII: Caesars mobile sportsbook and casino Truck Tour
Caesars has launched its Caesars Sportsbook & Casino Truck Tour, a campaign aimed at engaging new fans, which will see an 18-wheeler truck travel across the United States as part of the promotion. Caesars Sportsbook is an industry titan with a trustworthy, world-class sports betting environment. That includes live betting, daily promotions, and countless markets.
The truck will start in New York with the Buffalo Bills vs. Tennessee Titans, the season’s opening Monday Night Football game. On the go, it will stop at the most significant sporting events and select Caesar’s destinations to provide unique fan experiences fit for a Caesar. Following the NFL game, the truck will embark across the US. It will only stop in states with legalized gambling and multiple Caesars resorts.
Eric Hession, President of Caesars Digital, spoke about the promotion: “Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us.” Hession shared that the Caesars Sportsbook & Casino Truck Tour is an exciting chapter in Caesar’s story as we shift our marketing focus to a more localized and targeted approach in our second year.
Finally, the Tour will end at Super Bowl LVII in Glendale, Arizona, which already has Caesars Sportsbook and Guy Fieri’s DTPHX Kitchen + Bar at Chase Field.
Former MTV executive goes to Fanatics
Fanatics has hired Jason White, a former MTV executive, as CMO for sports betting and gambling. Jason White joins the sports merchandising giant as the firm continues to build out top brass for the sports betting venture.
In his portfolio, White has worked with some of the biggest names in sports. While he was at the advertising agency Wieden+Kennedy, he helped establish the Nike brand in China. He also assisted in its preparation for the 2008 Beijing Olympics. The former Beats exec also developed marketing campaigns for Kobe Bryant and Tiger Woods.
Matt King, CEO of Fanatics Betting & Gaming, shared that Jason has a proven track record of helping to build globally recognized brands. King also added that they are thrilled to have him join Fanatics Betting & Gaming as we ramp up to our official launch.
White added that Fanatics’ vision for the future of sports fandom is exceptional and, under Matt King’s leadership, he believes Fanatics Betting & Gaming is the next great disruptor.
In May, Fanatics, worth an estimated $27bn, and according to the US reports in June, Fanatics was linked with a potential acquisition of German bookmaker Tipico. Tipico currently operates in New Jersey and Colorado. It has several media and sports betting partnerships with US.
DraftKings and FanDuel adding $20 to support Proposition 27 in California
DraftKings and FanDuel recently contributed nearly $10m each to the California online sports betting authorization ballot measure.
The two US sports betting leaders combined to add nearly $20m in the past two weeks to support Proposition 27. With this addition, the daily fantasy sports-turned sportsbook and iCasino operators have spent more than $50m to make it happen.
What do propositions 26 and 27 stand for?
Proposition 26 allows in-person sports betting at racetracks and tribal casinos. It requires that racetracks and casinos that offer sports betting make certain payments to the state. Additionally, the proposition also allows other gambling—such as roulette—at tribal casinos.
Proposition 27 allows tribes or gambling companies to offer online sports betting. It requires tribes and online sports betting providors to make payments to the state for specific purposes. This includes supporting state regulatory costs and addressing homelessness.
California voting for iGaming
If Prop 27 passes, each operator would have to pay a $100m licensing fee. It is the highest rate of any more than 20 states with legal online sports betting. Supporting tribes have touted the retail-only measure as a way to keep money within local communities and away from the pockets of out-of-state operators. California is the nation’s largest Native American gaming market. And casino gaming is the most substantial economic driver for many tribal nations and their communities.
To conclude, the two competing measures have complicated what many industry figures believe could be an uphill battle for passage. The length, competing nature, and consecutive appearance of the two sports betting ballot measures will make sports betting a difficult sell at the California ballot box.
Read more on voting for iGaming in California here!