09.09.2022. Daily highlights
DraftKings campaign with two legends: The Miz and Tony Hawk
Draftkings in one of United States Sportsbook sites you can place bets on NFL, College Football and other sports. They just released a responsible gaming campaign with The Miz and Tony Hawk. TheMiz is a professional wrestler, and Tony Hawk is a skateboarding legend. And they both, together, promote responsible gambling. The ad campaign ‘Practice Safe Bets’ will hit around the fall 2022 NFL season.
“Responsible gaming advertising is a tremendous opportunity to reach DraftKings players in a fun and educational way,” said DraftKings CMO Stephanie Sherman. “We chose The Miz and Tony Hawk for the Practice Safe Bets campaign because of their extensive fan bases and because their personalities will break through the noise to reinforce why using responsible gaming tools is so important.”
The campaign, partly inspired by the famous “The More You Know” public-service announcements from the 1990s, will include two commercials featuring a retro theme. Adorned in his trademark helmet and kneepads, Hawk will reinforce the deposit and time limits available on the DraftKings app – underscoring the proactive safety measures that all users can leverage – while The Miz will be used to amplify the app’s ‘cooling-off’ features.
Decked out in a metallic costume, The Miz will look to drive home the point that it’s “cool to cool off” from betting. In other words, there’s no wrong reason to take a break from betting – be it due to a personal issue, a string of bad beats, or simply a need to disengage.
Operators apply for Sportsbook license in Maryland
Maryland Sports Wagering Application Review Commission (SWARC) has officially opened the licensing process for retail and mobile sports betting applications. Operators have 45 days to submit their applications to SWARC. The deadline for applications is October 21. Afterward, SWARC will evaluate applicants’ suitability for a license in a competitive process. They will also require payment of a non-refundable application fee.
On September 2, the Maryland General Assembly’s Joint Committee on Administrative, Executive, and Legislative Review (AELR) approved regulations. Under the process, SWARC is authorized to conduct a competitive process to award up to 60 mobile licenses and up to 30 Class B facility licenses. MLGCA director John Martin hailed the launch as “fantastic news” for the state, coming as it did more than a year after enabling legislation was signed into law by Governor Larry Hogan.
“We know sports fans are eager to have mobile wagering, and we also know that it will substantially increase the contributions to education funding, so we’re eager too,” Martin explained. “We’ve been doing everything we can to launch it before the end of the year, and now we have a good chance to make that happen.” Martin continued: “Maryland Lottery and Gaming has been hard at work on background investigations. “A number of businesses that are planning to apply for mobile licenses have already submitted information, and our licensing staff will continue guiding them through the qualification procedures. “We’re focused on expediting our part of the process so mobile betting can start as soon as possible,” he added.
Read more on Sportsbook in Maryland!
Updates on Massachusetts sports betting launch
There has been progress in Massachusetts mobile sports betting launch but reaffirmed the state’s go-live date is still months away. Commissioner Bradford Hill of the Massachusetts Gaming Commission said that neither the online nor retail sportsbooks would be able to open in the coming weeks. “I hope that the media can understand that putting information like that out to popular shows is very harmful to the process,” Hill said. “And if they want the information and correct information, they can tune into us almost weekly, from this point on, and get updates on what’s going on.”
Massachusetts’ sports betting legalization bill was signed into law in August. After that, there has been a lengthy rulemaking and regulatory review process. The bill tasks the MGC with promulgating and approving a host of crucial sportsbook rules, including licensing certifications, responsible gaming tools, and the launch date.
To compare, Kansas earlier this month completed the quickest turnaround. From the bill signing to the first online bet it took just over three months. Maryland, which still hasn’t launched online sports betting, will be the nation’s longest, likely exceeding 18 months. Massachusetts lawmakers approved that it will be impossible to launch by the NFL season opener. Regulators – and Massachusetts bettors – are hoping the first bet can become before February’s Super Bowl.
Up to 15 online sportsbooks will launch on or shortly after the go-live date. BetMGM, WynnBet, and Penn’s Barstool Sportsbook are all expected to earn licensure due to their affiliations with existing Massachusetts casinos. Massachusetts has been among the most anticipated sports betting markets in the country. The state is home to many of the nation’s most popular professional sports teams. Massachusetts also has one of the nation’s highest education and per capita income levels, which correlate positively with sports betting participation.
Once live, Massachusetts will have more legal online sports betting options than all other New England states combined. Massachusetts will also have more legal wagering options than US leader New York, which only allows nine operators.
Read more on the Massachusetts Sportsbook launch!