09.05.2022. Daily highlights
Betr App launching free-to-play version
Micro betting start-up Betr has officially launched across the US as a free-to-play app. When playing you can wager coins that can be redeemed for real prizes. Founders of Betr plan to use micro-betting as a key tool in breaking the dominance of FanDuel, DraftKings, and BetMGM. At this point the app is free of charge, however, the plan is to create a real money betting environment as the start-up gains sports betting licenses in the US.
One of the founders, Levy, commented, “We view this free-to-play experience as a registration and onboarding platform to begin acquiring users mixed with an interactive tutorial for the future of sports betting,” Levy said. “While this is very much an initial version that will get considerably better over time. We believe the experience released today provides a glimpse into the future of sports betting in the US. Instant gratification focus on betting delivered in a simple, intuitive user experience that anyone can enjoy, even if they have not bet on sports before,” he added.
Betr has also recruited ex-FanDuel product director Alex Ursa as its new head of product. Also former Bleacher Report podcast host Mike Denevi joined the team in recent weeks. Ursa said: “The future of the sports betting industry is finally here.
“What we launched today is not a sportsbook – this is something new, different, and interesting. This is what this industry needs, given every other operator in the space is offering the same sportsbook product.
The microbetting revolution is here. Go download betr ⚡️ pic.twitter.com/dh5mBgCBpQ
— betr (@betr) September 1, 2022
Read more about Jake Paul’s extraordinary idea and Betr’s journey here!
SGG Media raising $5m through StartEngine.com
Sports advertising agency SGG Media is giving private investors an opportunity to pitch in and raise $5m for sports gambling-related business. SGG Media is a division of Sports Gambling Guides (SGG). It is sports social media and advertising company that aims to drive sports and sports gambling content to US bettors. Their network consists of over 1,300 micro-sports influencers who deliver content via Twitter, Instagram and other forms of social media.
As per SGG Media president and co-founder Troy Paul: “To put it plainly, if you believe in the future of online sports gambling and the future of social media advertising, this is a great opportunity to get involved with our company from as little as $250.” Also, it has partnered with some of the largest companies in the sports betting and daily fantasy sports (DFS) industries, including BetMGM, DraftKings, FanDuel, PointsBet, and Fanatics.